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A show is a room full of your highest-intent fans. They paid, they travelled, they’re here. Getting them into your Kollekt space before they leave is the highest-conversion moment you have all year. Here’s how.

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What to know first

  • QR codes beat typed URLs every time. A fan scanning a QR from their seat is 3–4 taps from joining. Typing kollekt.io/yourname from memory at 11pm is nobody’s best moment.
  • The Kollekt Share button generates a QR — tap Share from your Home screen in the app, then tap the QR icon in the Share Sheet. Screenshot it and reuse anywhere you can print or display.
  • The ask works best when it’s specific. “Follow me on Kollekt” is weak. “Scan this before the last song and you’ll get my voice note tomorrow morning” is a reason.

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Where to put the QR code

Pick two or three of these for the same tour. Don’t do all of them at once — it dilutes. On the video screens. If the venue has screens, loop your QR between songs. 10–20 seconds is enough. Add one line of text: “Get my unreleased stuff first.” Stage backdrop or lighting. A QR projected on the backdrop during a specific song (usually the slowest one, when phones are out anyway) works well. Merch table. A small sign next to the card reader: “Scan to get my Kollekt updates.” Every purchase is already a conversion moment; you’re just adding one layer. Setlist insert or flyer. Print a small card (A6 or smaller) with the QR and a single line. Hand them out at the door or leave them at the merch table. Tour poster. If you have a printed poster for the tour, put the QR in a corner. Low-effort and stays up for weeks.

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Stage banter

One mention per show is enough. More than that and fans tune out. A few scripts that work — pick one and make it yours:
“Before the next song — if you want my voice notes, new demos, random updates, the stuff I only post once — scan the QR on the screen. Takes five seconds.”
“Quick thing. I’m putting everything in one place now, a thing called Kollekt. You’ve been asking me where to find me online — it’s just this one link from now on. Scan the QR, or later, kollekt.io/myname.”
“If you liked tonight, there’s one more thing. Scan the QR on the screen and you’ll get a voice note from me in the morning. That’s it, no newsletter, no spam.”

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Merch table

Every fan at the merch table already raised their hand. Don’t over-ask. A small sign or a sticker on the card reader does most of the work. If you have a moment of conversation, one line is enough: “If you want the new stuff first, scan this.” Point at the sign.

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Signs it’s working

Check your Kollekt stats the morning after the show. You should see a spike that lines up with the show time, and a smaller second spike the next day from people who saved the QR but joined later.

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Tips

  • The first time you try this at a show, have a Direct Line post ready for the morning after. A voice note saying “ok, so last night was amazing, here’s a thing I recorded on the way home” rewards the fans who scanned and tells them they made the right call.
  • If you don’t have shows coming up soon, a QR on your Instagram Highlights cover, or pinned in your Stories, gives you most of the same leverage in the meantime.