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The first time you tell your existing fanbase about Kollekt is the highest-impact post you’ll make all year. This is how to do it without sounding like a press release, plus scripts for every surface you’ll use.

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What to know first

  • Short and personal beats polished and corporate. You’re inviting your friends to a thing. You’re not launching a product.
  • Prepare the space first, announce second. If fans tap through and your Kollekt page is half-empty, you’ve spent your best shot on a bad first impression. See the pre-launch checklist below.
  • Announce on multiple surfaces in the same week. One Instagram Story won’t reach everyone — not everyone sees Stories, not everyone checks the app that day. Use three surfaces in the first seven days.

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Before you announce

Don’t announce Kollekt until these three things are true:
  1. Your Home page is real. Cover photo set, artist name correct, at least two custom link sections. See Edit your Artist page.
  2. Your Direct Line has one post. A “welcome, this is what you’ll get here” post. Fans who tap through should land on something, not an empty feed.
  3. You know what you want fans to do next. Is the goal “join my space” (free members)? Or “subscribe”? For a first launch, start with free members — subscriptions come later.
If all three are true, you’re ready.

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Sample scripts by surface

Steal these and make them sound like you. They’re intentionally short — that’s the point.

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Instagram Story (first announcement)

Three tones to pick from: Casual:
Doing a thing. Put everything in one place now. Music drops, voice notes, behind-the-scenes, tickets, the lot. It’s called Kollekt. Tap through → [link sticker]
Direct invitation:
If you want the good stuff before anyone else, I’m on Kollekt now. One link, everything from me. No algorithm. [link sticker]
Warm / personal:
You’ve been asking where to find me between projects. This is the place now. Kollekt. [link sticker]

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Instagram feed post (caption)

The pinned-post caption that stays on your profile. Longer form. Give fans a reason to tap.
Making a small announcement. I’ve moved everything over to Kollekt — it’s a space where I’ll post voice notes, early versions, tour stuff, and send things directly to the people who actually want to hear from me. No algorithm, no in-between. If that’s you, link in bio.

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First Direct Line post (for fans who just joined)

The first thing new members see. Treat this like a welcome note to friends.
Hey. You’re in. This is where I’ll post the stuff I don’t put anywhere else — voice notes, unfinished things, studio moments, whatever’s happening. Sometimes it’ll be nothing for a week. Sometimes three things in a day. That’s how it works. Good to have you here.

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Close-fan DM (to people you know personally)

Send this 1:1 to 10–20 people you’d actually text. It’s faster, more personal, and converts better than any Story.
Hey — made a Kollekt thing. It’s where I’m putting everything from now on. Figured you’d want to be in. Here: kollekt.io/yourname. No pressure just thought of you.

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Week-1 sequence

The rhythm that works without feeling pushy: Day 1. Instagram Story + pinned Instagram post + DMs to your close circle (10–20 people). Don’t Direct Line post anything yet — wait until fans start joining, then post a welcome when the first few are in. Day 3. First Direct Line welcome post for everyone who’s joined. One photo + one sentence is enough. Day 5. Second Instagram Story, but this time with a reason — “just posted a voice note about [thing] on Kollekt, link in bio.” Day 7. TikTok / YouTube mentions if those are your platforms. Add Kollekt to all your social bios if you haven’t already (Add Kollekt to your social bios). Week 2 onward. Post something in your Direct Line at least twice a week. That’s what keeps the fans who joined in week 1 from going quiet.

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Common mistakes

  • Sounding corporate. “I’m excited to announce I’ve partnered with Kollekt to bring you a curated content experience.” Don’t. Say it the way you’d say it to a friend.
  • Announcing before the space is ready. An empty Kollekt page is worse than no announcement.
  • Announcing once and moving on. One Story doesn’t do it. Plan the week-1 sequence.
  • Over-explaining. Fans don’t need to know Kollekt’s business model. They need to know it’s where you post now and it’s free to join.

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Signs it’s working

  • Your close circle DMs convert first (5–10 members in the first 24 hours)
  • Instagram Story adds a steady trickle over 24 hours (the sticker’s shelf life)
  • Pinned post keeps converting for weeks — check stats a month later, you’ll still see Instagram arrivals
  • Members start saying things in Chat — that’s the sign the space is alive