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One announcement rarely reaches your whole audience. Most fans need to see it more than once before they tap through, and when they do, they need a reason: something you’ll post on Kollekt that they can’t get anywhere else. Voice notes, demos, studio moments, the personal stuff you don’t post anywhere else.

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Before you announce

Two things should be true: An empty page is a weak first impression. Worth the extra minute.

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What makes an announcement work

  • Point at a thing, not at Kollekt. “New voice note on my Kollekt” converts better than “I’m on Kollekt now.” A reason to tap beats an announcement every time.
  • Keep it short. Fans are scrolling. One line gets read.
  • Sound like you. Write it the way you normally post. Not a polished version of it.

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Where to post it

Three surfaces cover most of your audience.

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Instagram Story (with the link sticker)

The biggest-reach surface for most artists. The link sticker is the only way Instagram lets fans tap through. Use it, and point at whatever you just posted in your Direct Line.
new voice note on my kollekt → [link sticker]
See Post your Kollekt link on Instagram Story for the mechanical how-to.

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Instagram feed post

A short pinned post on your profile. The photo does the work. The caption just tells fans where to go.
voice notes + demos. on my kollekt. link in bio.

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Close-fan DMs

The highest-converting move, and most artists skip it. Send 1:1 messages to 10–20 people you’d actually text. Not a mass DM, one at a time.
hey, voice notes + demos from me are going on kollekt now. thought you’d want in. kollekt.io/yourname