What subscribers get
Most of the subscriber value is built into the platform. You don’t have to keep creating extra content to justify the price — the perks are baked in.- Highlighted names in Chat. Subscribers stand out.
- Image and video in Chat. Subscribers can share media, others can’t.
- Subscriber badges. Visible markers of support.
- Subscriber-only Direct Line posts. Lock a post and only paying fans see it. See Post subscriber-only content.
- Subscriber-only chat room. A separate space for the people who stepped up.
How revenue flows
- A fan subscribes. They’re charged monthly through the app.
- Earnings accrue to your community. You don’t need a payout account set up for this to happen — revenue is tracked regardless.
- You split revenue across your team (optional). If you’ve added team members, each takes their share. See Add team members and split revenue.
- You withdraw when you’re ready. Connect your payout account any time — earnings held until then. See Connect your payout account.
When to lean into subscriptions
Not on day one. The platform supports subscribers from the start, but the rule of thumb: wait until your Chat is active on its own — fans talking to each other without you having to seed every thread — and your Direct Line has a cadence. At that point subscriber perks feel natural, not a sales pitch. And when you’re ready to push it:- Set or change your price. See Set your subscription price.
- Post subscriber-only content regularly. See Post subscriber-only content.
- Show up in the Subscribers Chat room.

