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Turn on subscriber-only mode

The diamond icon in the compose bar is the toggle. Tap it (it’s just to the right of the + button). The icon lights up and the compose bar gets a blue-teal outline. The mode stays on until you turn it off, so if you post three subscriber-only messages in a row, you only tap once. Subscriber-only mode turned on

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Send the message

Send like any other Direct Line message. Text, photos, video, voice. All of it works. The post only reaches fans with an active subscription.

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What fans see

Fans who haven’t subscribed see the post is there, but it’s blurred with a lock icon. They can tap it to see the option to subscribe. Locked subscriber-only post as a non-subscriber sees it Subscribers see every post unlocked. The blur and the lock are gone, and they read the post like any other. Direct Line as a subscriber, with everything unlocked

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Turn it back off

Tap the diamond icon again. The outline disappears. Your next message goes to every member.

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When to use it

  • Early demos, unreleased snippets, work in progress.
  • Personal thank-yous or shout-outs to subscribers.
  • Anything that’s too loose for everyone but too good to keep off Kollekt.